Overview
The Spur Group is a market consulting and strategy firm. I worked with the marketing team to push the company's visual design forward. Our goal was to make designs more consistent, particularly through solidifying branding guidelines and a huge whitepaper refresh. During my time here, I've also created social media assets, advertisements, holiday cards, and signage for the new corporate building.
Production
I've mostly worked on white papers during my time here. I would use an InDesign file with Character and Paragraph styles consistent across every piece. I followed the Spur Group's existing graphic standard and was encouraged to be creative within their constraints.
